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Fidelity Life

Fidelity Life Insurance Review 2026

Fidelity Life is a New Zealand owned specialist life insurance and investment provider, founded in 1973 and delivering cover through non-aligned advisers.

1973
Founded in NZ
A- (Excellent)
Financial strength
NZ owned
NZ Super Fund & Ngāi Tahu cornerstone
93%
Claims paid 2024-25

About Fidelity Life

Fidelity Life Assurance Company Limited (Fidelity Life) provides quality life insurance and investment products through non-aligned advisers, giving you financial choices when you need them most.

Fidelity Life is a New Zealand owned specialist life insurance and investment provider. Fidelity Life was founded in 1973 by Gordon Watson to be the company of choice for advisers, and remains dedicated to that vision.

Fidelity Life employs over 300 staff and remains New Zealand-owned and controlled.

Financial Strength Rating
The Insurance (Prudential Supervision) Act 2010 requires all licensed insurers to have a current financial strength rating that is given by an approved rating agency.

Fidelity Life has an A- (Excellent) credit rating from A.M. Best

Claims

In the year ended 30 June 2025, Fidelity Life paid $247.7 million in claims to 2,279 New Zealand customers, accepting 93% of new claims. The total breaks down as $147.3 million in life cover claims (97% acceptance), $50.8 million in trauma claims (84% acceptance), $47.5 million in income protection claims (95% acceptance), and $2.1 million in TPD claims (69% acceptance). Since its founding in 1973, Fidelity Life has paid more than $2 billion in claims to New Zealanders (source: Fidelity Life FY25 Claims Brochure, October 2025).

FAP licensed IFSO member 4.8 (35 reviews)
Easy to understand, easy to decide.

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